Green Tree Delivery was founded by Alex Hoogewerf, along with his old friend Humphrey Wrey. Alex is a long-term resident of the Royal Borough of Kensington and Chelsea. Schooled at Harrow, Alex was destined for a job in The City, but found the sterile office environment, lost weekends and corporate buzzwords weren't for him. Preferring the bracing wind, wild animals and mud of the great outdoors, Alex has dedicated his life to promoting businesses with a connection to the green and pleasant pastures of Great Britain.
As a mere whippersnapper, Alex and his brothers used to sell Christmas trees on Fulham Road for pocket money. With these happy memories in mind, he and his brother Guy went into business together in the year 1999 to bring Christmas trees into the 21st Century with their hugely successful company Buyatree.com - one of the very first online Christmas tree businesses. After selling Buyatree.com Alex briefly worked with another large tree business, Pines and Needles, before pursuing his career in The City, only to return to his roots in 2010 with Green Tree Delivery.
Today Green Tree Delivery serves the whole of London, bringing the good citizens of London Christmas goods and services with a smile. Our ethos is to remain local and approachable. All our products are sourced from the London area, supporting local businesses and the local economy at all times. We're determined not to become a faceless, colourless corporation, but remain aware of our local London roots.
Our Green Approach
At Green Tree Delivery we have thought thoroughly about our impact on the environment. We only source our Christmas trees from sustainable forests. The Christmas tree farmers we use will always plant five new trees for every one they cut down.
If you book our collection service at the end of the season, rest assured that every one of those returned trees will be recycled and used as wood chippings on bridle paths, parks and playgrounds. We believe firmly in the old adage "waste not, want not"!